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A Beginner’s Guide to Promoting Your Business on Social Media 

Planning a
Content Calendar

Plan your posts in advance, mix content types, include special dates, and use scheduling tools like Hootsuite or Buffer to stay consistent and save time.
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Where
to Post What?

Different content types work better on specific platforms. For example, visual content works great on Instagram. 

Why It’s Important: Learn from other entrepreneurs, stay updated with trends, make new friends, and give your business more credibility by getting people talking.

How to Do It: Follow industry leaders, join groups, like and comment on posts, and join webinars and meetups.

How often to Post?

Facebook

ONCE A DAY

Instagram

ONCE A DAY

Stories FB/IG

ONCE A DAY

Instagram

3-5 TIMES A WEEK

Youtube

AT LEAST ONCE A WEEK

Telegram

ONCE A DAY

TikTok

3 TIMES A WEEK

X

1-3 TIMES A DAY

Social Media
Rules of Engagement

Clear, high-quality photos and videos

Short, impactful captions

Use calls-to-action for engagement 

Relevant hashtags to boost discoverability 

Use clear and high-quality photos and videos to grab attention. 

Sharp visuals make your content stand out and look professional. 

Consistent visuals help build your brand identity. 

Visual storytelling helps communicate your message effectively. 

High-quality visuals lead to better engagement through likes, shares, and comments. 

Include interactive elements like Instagram Stories' polls, quizzes, or sliders to boost engagement with your visual content. 

Use hashtags to increase discoverability. Place up to 3 main hashtags in captions and the rest in the first comment. 

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